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When I first moved to Italy, I wasn’t the biggest pizza fan. Yes, I liked it in certain situations, but it was never a go-to option for me. Trying Neapolitan pizza in Naples changed all that. There really is something extra special about the pizza here, both in the way it is baked and the quality of the toppings. In this guide I’ll be sharing why pizza in Naples is so special and how you can try the authentic version for yourself.

Become a Neapolitan pizza expert with my complete guide
Everything You Need to Know About Neapolitan Pizza
Pizza in Naples is so good that it turned me into someone who loves a simple pizza Margherita. The creamy mozzarella pairs perfectly with the sweet tomato sauce, and the flavor of the dough itself is so tasty when done right. You don’t need to visit well-known places to experience this revelation though, as there are lots of amazing pizzeria options all over the city.
Choosing where to eat pizza is all about knowing what makes a good Neapolitan pizza, so in this guide I’ll be talking about:
All About Neapolitan Pizza
Pizza is found all over the world, with even Italian pizza having lots of variants, so when I talk about Neapolitan pizza, what do I mean?
There are a few key characteristics that define this pizza style. The dough is made of only flour, yeast, salt and water, the pizza is baked in a wood-fired oven, toppings are from the Campania region and the end result is a soft (but not soggy) center and chewy crust.
Of course, there are endless variations that have evolved out of these essential elements, but at its heart, pizza in Naples Italy is all about local ingredients, the quality of the dough and how it is baked.
History of Pizza in Naples
This commitment to quality is testament to how long pizza has been around in Naples. While we have evidence of lots of different types of flatbread in antiquity, with examples from ancient Greece, Persia and Rome, it was in Naples that the modern concept of pizza was created.
When the tomato plant was brought to Europe from the Americas, it was found to be well suited to the volcanic, mineral rich soil in Campania. Tomatoes became a widespread crop here, and the locals started using them in simple sauces. Around the end of the 18th century, this sauce was added as a topping to the simple flatbreads already popular in the city and quickly became a sensation.

Campania’s rich and bountiful produce makes Neapolitan pizzas the tastiest in the world
Originally it was a food for the poorer people, but then the rich and noble started to enjoy it too. In only a few decades, pizza had gone from a basic street food to a restaurant-quality dish, with the very first pizzeria opening in 1830. Incredibly, this restaurant is still open today – you can visit Antica Pizzeria Port’Alba for yourself easily as it is just off Piazza Dante.
From this point on pizza was an essential part of Neapolitan life for everyone. The concept spread to other places in Italy, and then later around the world as Italian immigrants brought their culinary heritage with them.
I have eaten many pizzas in many different places, but when you come to Naples and learn about its origins, it makes every slice that little bit more special.
The Different Types of Pizza in Naples
You might think that pizza is simply pizza, but in Naples there are multiple forms and you won’t find every type in every pizza spot.
First up is the classic pizza. The dough is shaped to be round, toppings are added and then the pizza is baked. This is how most pizzas are served in the majority of restaurants, both for sit-down meals and as a takeaway. The round pizza in Naples is always served whole, not sliced, straight from the oven. Unless that is, you’ve chosen a calzone, which is prepared by folding the pizza dough in half to create a filled pizza parcel.
You will occasionally find slices of pizza for sale as street food, but these look quite different. Called pizza a teglia or al taglio, these pizzas are baked in large rectangular pans and then customers choose how large of a slice they want. The base is slightly thicker which means it holds up well to be eaten on the go. In Naples this style of pizza is often referred to as focaccia, but this is different to the plain focaccia bread you find in other parts of Italy.

Pizza taglio is a great way to try lots of different flavours as there are no pre-set sizes – you can have as little or as much as you want
Pizza a Portafoglio and Pizza Fritta
There are two other street food pizza options which you’ll find everywhere; pizza a portafoglio and pizza fritta.
Pizza fritta is the richer of the two, made by filling pizza dough that is sealed and then deep fried. Traditionally filled with ricotta cheese and small pieces of salami, pizza fritta should always be prepared fresh to order and eaten quickly.
This is a relatively new addition to the Neapolitan pizza scene, invented after World War II. During the war Naples had been heavily bombed and many people and businesses no longer had functioning ovens or spaces to set up seating. The city and region were also struggling to recover financially.

Pizza doesn’t have to be a sit down meal – grab and go pizza is available in many different shapes and sizes in Naples
Fried pizza didn’t need big ovens to be made, just a pot of oil, and you didn’t need to sit down with a knife and fork to eat it. The dough could also be filled with the cheaper ricotta and meat or vegetable scraps, rather than expensive tomatoes and buffalo mozzarella. Pizza fritta caught on and even after Naples had rebuilt, people still wanted it!
Pizza a portafoglio is much more traditional. A smaller Neapolitan pizza is baked (usually pizza margherita or marinara) with less topping than normal, and then is folded into quarters to make a pizza parcel. This is easy to eat while standing or walking, and the smaller size and volume of toppings makes it a great budget option. I love this style of pizza, it’s just so satisfying to eat!
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How to Make Sure You’re Eating True Neapolitan Pizza
The main thing to remember about pizza in Naples is that really bad pizza is very rare. Neapolitans take their pizza (in all forms) extremely seriously, with all the locals we know and speak to having very strong opinions about the best pizza. This continued scrutiny and emphasis on quality makes it very difficult for any restaurant or takeaway spot to offer low quality pizza.
However, I will say that the difference between an average pizza and an excellent pizza makes it worthwhile to seek out the best version possible.

Let’s not forget also calzone – a popular twist on classic pizza, and a go-to for Warren
This usually does not mean places that have become well-known online. There are some pizzerie in Naples that have been featured in movies or on top 5 lists that involve long waits to eat, higher prices and an experience that is not what you’ll find elsewhere. The famous pizzeria of l’Antica Pizzeria da Michele was fine but not extraordinary, and in general my advice would be to go somewhere a local suggests instead.
Check out my other pizza guide here for specific recommendations from Warren and I, as well as some of our Neapolitan friends for some of our favourite pizza spots.
Associazione Verace Pizza Napoletana (AVPN)
One way to know you are getting the real deal is to check the listings of the AVPN. This association was established in the 1980’s to prevent the term “Neapolitan pizza” being used for poor quality products. They created a code to certify what this term means, which was based on the traditions passed down through generations, and helped Neapolitan pizza achieve protected status.
The AVPN defined what ingredients must be used to make the dough, the preparation method, the fermentation process, how to form the pizza base, what toppings can be used and the baking. They work with individuals so that they can be officially called a Pizzaiolo (a pizza maker), who are committed to following the rules for this type of pizza.
The rules are very specific. The olive oil must be poured on with a spiral motion, fresh basil leaves should be added after baking and the mozzarella cheese needs to be distributed evenly for example.
This attention to detail is what elevates a good pizza to an excellent one, and if you want to be sure of high quality when visiting Naples, you can browse the list of pizzerie who are members of the AVPN here. Members exist in other Italian regions as well as countries including the US, Japan and Australia.
It is important to note that not all of my favorite pizza in Naples comes from an AVPN member, so you will find many great places outside of this list, but it is an excellent place to start.
Signs of Authentic Pizza
Outside of the AVPN, how else can you know if your pizza will be a good one? Here are the four things I look for to make a judgement before ordering:
- How much is a pizza Margherita? To sit down in a restaurant, a margherita should not cost more than 8€. If you’re seeing this priced higher, the target market is probably tourists and so there is a higher chance the quality won’t be as good.
- Is there a traditional pizza oven visible? Neapolitan pizza is baked in a large domed brick oven, which are usually very visible from the dining area. The oven is generally close to the customers so that pizza can be served as quickly as possible, so if you can’t see this oven, it could be an indication that it is not authentic pizza on the menu.
- What type of tomatoes and mozzarella are listed? So much of Neapolitan pizza is about simplicity and letting the ingredients shine. Look for specifics like Mozzarella di Bufala Campana DOP and San Marzano tomatoes in menu descriptions, rather than just mozzarella and tomato sauce.
- How many topping combinations do they offer? If a restaurant has pages and pages of different topping options, this can mean that the quality of all those ingredients won’t always be that great. Also, if those toppings feel more like something you’d see at home (pineapple is a big giveaway!) than in Italy, again, the focus is probably more on tourists.

If you’re unsure, you can’t go wrong with a classic margherita
What to Eat Before Your Pizza Arrives
Now that I’ve covered what Neapolitan pizza itself is all about, it’s time to go back a step and talk about what comes before the pizza arrives.
While you can opt to go straight for a pizza, locals like to have something as an appetiser first. Almost every pizzeria will have lots of different choices available, with the traditional starters often being versions of Neapolitan street food. It’s common to order a few plates to share as a table, to whet your appetite for the main event.
My Top Neapolitan Antipasti
While restaurants have endless variation in their antipasti sections, and we’re always finding new things, my favorite antipasti choices are:
- Frittatina – these will always be my go-to in Naples. Pasta pieces are mixed with a thick bechamel before being breaded and fried, creating the perfect bite! The traditional frittatina comes with pieces of ham and peas, but you’ll often see others too.
- Zeppole – one of the simplest antipasti, zeppole are simply pieces of yeasted salty dough that are fried, which creates light, crispy puffs. Delicious with a cold beer!

These little dough balls (zeppole) might not look special, but trust us, they are!
- Montanara – these mini fried pizzas are a more substantial appetizer. After the pizza dough is fried, toppings are added before serving. The classic combination of tomato sauce and mozzarella pieces is my preference, but you will see other toppings available too.
- Crocchè – these are a type of potato croquette, often with cheese added, that have been rolled in breadcrumbs before being deep fried. Simple but perfect before a pizza.
You will also often see arancini (rice balls which are then breaded and fried), bruschetta and some type of fried mozzarella. However, I find bruschetta and mozzarella to both be more filling than the other antipasti options and can impact my enjoyment of my pizza therefore. I’m also a purist when it comes to arancini, and think that the Sicilian ones are supreme so I often skip them in Naples!

Many restaurants will offer a mix of starters – the perfect way to try a bit of all of the famous Neapolitan antipasti
Neapolitan Pizza FAQs
There are certain questions Warren and I always get asked about pizza in Naples, so I’ve collected them here to answer everything you need to know:
Can I have toppings on my pizza in Naples?
Yes, absolutely. Neapolitan pizza (and Italian pizza in general) commonly comes with toppings, and while there are some classic combinations, you can also customize these to your liking.
The important difference between pizza here and what you will find in the US or UK, is that toppings are kept to a minimum, maybe 2-3 in total. You won’t find pizzas loaded up with toppings as locals prefer to appreciate the individual flavors. Plus, when you eat pizza here, you’ll find the thin base is not the best at supporting lots of heavy meat or vegetables.
What should I drink with my pizza?
The most popular drink to accompany pizza in Italy is beer. This can be on tap or in bottles, but you’ll see far more people drinking beer than wine.
However, you can drink whatever you want to! No one will judge you for opting for wine (note that most pizzerie don’t have extensive wine lists) or a soft drink, or even if you just want water.
Can I share a pizza?
Yes, and Warren and I have done this many times. Most Neapolitans will not share, preferring to order a pizza per person and then taking leftovers home with them if they don’t finish, but it is perfectly acceptable to split pizza too.
As pizza in Naples is not served in slices, often the pizza restaurant will cut it in half for you so you have separate plates.
Why is the middle of my pizza soft?
This is a particular feature of Neapolitan pizza. The dough is shaped to be thin in the middle, and when the pizza is cooked at high temperatures for a short time, this does not get crispy. In addition, the high moisture content of the tomato sauce and mozzarella keeps the toppings creamy and moist.
The balance of these toppings and the base is key to good pizza in Naples. It should not be soggy or soupy, which are indications that there are too many toppings or the pizza has not been baked quite long enough.
Do I eat Neapolitan pizza with a knife and fork or with my hands?
You can eat pizza however you wish to. There is a fairly even split between people who use their cutlery and those who use their hands. As pizzas come as a whole, you will need to use a knife to cut it into slices, but then you can pick them up using your hands if you prefer.
A note on eating the crust too, there is no obligation to eat every scrap if you don’t want to. However the quality of the dough makes it a feature so try at least some of the crust to get the full Neapolitan pizza experience.

When it comes to pizza, there are few rules – the main thing is enjoying your food!
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To sum up…
Neapolitan pizza is really in a class all of its own, thanks to its long history and high standards. There is a reason pizza has become so popular around the world, but trying the original version in Naples itself is a must-do whenever you visit!
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